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More than 100 selected service hotels opened this year. What is the real value of "selected"
Release time：
2023-03-14 14:02
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Recently, Hilton Garden Hotel, a selected service brand of Hilton, has introduced a new project. The opening of the Hilton Garden Hotel in Daoxianghu, Haidian, Beijing, will realize the goal of the Hilton Garden Hotel brand as the 50th hotel in Greater China, and will complement the Hilton Garden Hotel in Beijing Daxing Airport, which will be put into operation, and develop the Beijing market. The hotel has both style and friendly atmosphere, with sufficient space and functional design to meet the needs of business and leisure.
After entering the Chinese market in 2014, Hilton Garden Hotel carried out a new revision in 2019, gradually stripped from the full-service system, and began to take the selective service route. After two years of integration and adjustment, it officially opened its franchise in October 2021. Hilton Garden Hotel brand has actively expanded its strategic deployment in China and continuously strengthened its business expansion.
Up to now, the number of hotels operated by Hilton Garden Hotel in Greater China has reached 50, and the number of contracted hotels in China has reached a new milestone of more than 100. This year, it is estimated that more than 20 hotels will be opened. At the same time, it is also committed to building flagship hotels and expanding cooperation opportunities.
As early as three months ago, Marriott International Group announced that it would continue to expand the business map of its selected service brands in the Chinese market. It is expected to add 30 selected service brand hotels by the end of 2023. The newly opened hotels will further expand the hotel layout of the Group in China and adapt to the strong demand for travel and accommodation in emerging destinations.
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